Our mission at Little IA is simple, and that is to try in the best way that we can to improve the quality of lives of the children around us, through donating a portion of sales from Little IA to children's charities worldwide.
When I became a mother, it struck me deeply how much I could do to alter my child’s environment in order for him to flourish. And I was painfully aware of the stark contrast of the children who were not getting the same opportunities through no fault of their own but through mere limitations of what circumstances they were born into. There were so many children battling things I couldn't possibly imagine. And I kept asking myself - what is it that makes one child's opportunities so strikingly different from another's? Privilege? Access? Location? Race? The list is endless. Ultimately, this forced me to face the painful realisation that children aren't born equal. The child born into a war-zone in Libya does not have the same opportunities as the child born in the suburbs of England. And it is the job of anyone who sees the potential in children in all their wisdom and beauty, to try and change this painful fact.