Codify Infotech


Roshni Khemlani-Mehta

Mum of three under four years old, founded Little IA when her eldest was 3, her middle was 2 and her littlest was weeks away from being born. Like many mums of three kids back to back (they’re a pretty crazy breed) you can find her hopping from office to drop off to play area, on rotation, fuelled by an over consumption of green tea, and innate desire to create the largest selection of well-crafted and unique personalised gifts in the Middle East. A certified workaholic, dim-sum aficionado, book worm and lover of all things mindful and creative for kids, Little IA is not just a brand for Roshni, but the very core of all aspects of her life. At the heart of her design process are her own three kids. She designs the products she feels are missing in the market, thinking of function, beauty, thoughtful craftsmanship and quality materials. She lives and breathes this brand, and is a passionate advocate for several childrens charities which the brand also supports.



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