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 I believe everyone in life has an experience that transforms them. 
An experience that shakes you from your core and makes you question everything you believe. For me, that happened when I became a mother.
Through experiencing this devouring love, what ensued was a wave of new thinking. I saw the world differently. Everything seemed more surreally beautiful,
so full of wonder, and possibility. I guess that's what happens when you look at life through the lens of a child. There is only black and white, no weird shades of grays that as adults we become so accustomed to. In the early days, there were dark moments too. Really dark. But the darkness shed light on to the things that mattered most in my life, giving me a clarity of vision I never could have had if I hadn't experienced it. It threw me into the depths of my own humanity, revealing principles of the universe I now abide by and know to be true: 
mindset is everything, happiness is always a choice, and nothing truly succeeds a compassionate and deeply empathetic heart. This new essence pervaded into my senses as a human, as an entrepreneur, and as a mother. And when deciding to create an offering for the tiny little humans in our lives, through a spin-off from our parent company IZAAK AZANEI, I hoped and visioned that through this platform, we could engage in global conversation on issues relevant to our children, our humanity and our world, inspiring compulsion in others to do something about it.
At Little IA, we stand for three core values.
Accessibility, Craftsmanship and Social Impact.
We strive to create with beautiful, high quality materials, without inflated margins. We work with third generation family businesses, who instill strong ethical practices, using organic, chemical-free, ethically sourced materials and sustainable processes, wherever we can. We give back from every single order that is placed online to a children's related charity, because every single child deserves the same access to the opportunities that you would wish for your own child. 
I hope that through this platform, we can work towards building a kinder, more compassionate and more mindful world for our future generations. Understanding truly, that no one has the power to determine the circumstances into which they are born, however you always have the capacity to try and change the circumstances somebody is born into. 
Come with us on our journey. We're just getting started.
Roshni x
 
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