{"title":"Newborn Accessories","description":"\u003cp\u003e\u003cspan data-teams=\"true\"\u003eEveryday newborn accessories designed to support early routines, from feeding and organisation to travel and play.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"personalised-teddy-quilted-pouch","title":"Teddy Quilted Pouch","description":"\u003cp\u003e\u003cspan\u003eThe Teddy Quilted Pouch is a multi-purpose accessory, ideal for adding a special touch to your child's wardrobe and for keeping things organised. Crafted from a soft cotton-linen blend, it features a quilted design with a beautiful \u003c\/span\u003e\u003cspan\u003ebunny embroidery. Personalise your pouch with a name or label for a meaningful touch. \u003c\/span\u003e\u003cspan style=\"color: #6896c1;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(104, 150, 193);\"\u003ePRODUCT FEATURES:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from soft, durable organic cotton for everyday use.\u003c\/li\u003e\n\u003cli\u003eSpacious yet compact design fits easily into any diaper bag.\u003c\/li\u003e\n\u003cli\u003eLightweight and stylish - ideal for travel and on-the-go organisation.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-olk-copy-source=\"MessageBody\"\u003eDimensions: 22 x 18 x 10 cm \u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little IA","offers":[{"title":"Default Title","offer_id":40804807278671,"sku":"LIA-TED-POUCH","price":119.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/Untitleddesign-2023-10-02T093952.896.png?v=1696225295"},{"product_id":"personalised-bunny-quilted-pouch","title":"Bunny Quilted Pouch","description":"\u003cp\u003eThe Bunny Quilted Pouch is an ideal accessory for adding a special touch to your child's wardrobe and for keeping things organised. Crafted from a soft cotton-linen blend, it features a quilted design with a beautiful bunny embroidery. Personalise your pouch with a name or label for a meaningful touch. \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(104, 150, 193);\"\u003ePRODUCT FEATURES:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from soft, durable organic cotton for everyday use.\u003c\/li\u003e\n\u003cli\u003eSpacious yet compact design fits easily into any diaper bag.\u003c\/li\u003e\n\u003cli\u003eLightweight and stylish - ideal for travel and on-the-go organisation.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eDimensions: 22 x 18 x 10 cm \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little IA","offers":[{"title":"Default Title","offer_id":40804849942607,"sku":"LIA-BUN-POUCH","price":119.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/108.png?v=1770899244"},{"product_id":"name-pouch","title":"Name Pouch","description":"\u003cp\u003eOur multi-purpose pouch is perfectly sized to hold a variety of different things, whether it’s toys, books, little treasures, or even a personalised party favour.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #6896c1;\"\u003eDETAILS THAT MATTER:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003emade from cotton and linen blend\u003c\/li\u003e\n\u003cli\u003edrawstring closure\u003c\/li\u003e\n\u003cli\u003eperfect for carrying small gifts, sweets, or even money\u003c\/li\u003e\n\u003cli\u003ereusable and recyclable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #6896c1;\"\u003eOVERVIEW: \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003edimensions: 34.5 x 24.5 cm \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ecan be personalised with up to 9 characters\u003c\/li\u003e\n\u003cli\u003epersonalisation is done by heat press\u003c\/li\u003e\n\u003cli\u003ethis product is not eligible for return or exchange\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little IA","offers":[{"title":"Default Title","offer_id":41203011878991,"sku":"NME-PCH-SML","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/POUCH-RED.jpg?v=1778820160"},{"product_id":"snacks-pouch","title":"Snack Pouch","description":"\u003cp\u003eThis versatile pouch is perfect for storing all your essentials, including makeup, toiletries, snacks, and more. It's compact enough to fit into your purse or diaper bag, yet spacious enough to hold all your must-haves. \u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDimensions: L 22 x D 10 x H 18 cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little IA","offers":[{"title":"Default Title","offer_id":41774054998095,"sku":"SNA-ZIP-POU","price":45.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/29_560b4a04-6288-4414-a868-0023144b3e44.png?v=1773380468"},{"product_id":"swim-pouch","title":"Swim Pouch","description":"\u003cp\u003eThis versatile pouch is perfect for storing all your essentials, including makeup, toiletries, snacks, and more. It's compact enough to fit into your purse or diaper bag, yet spacious enough to hold all your must-haves. \u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDimensions: 22 x 10 x 18 cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little IA","offers":[{"title":"Default Title","offer_id":41844917862479,"sku":"SWI-ZIP-POU","price":45.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/32_736404e3-2730-45c4-9f85-4096825f6c47.png?v=1717668808"},{"product_id":"meds-pouch","title":"Meds Pouch","description":"\u003cp\u003eThis versatile pouch is perfect for storing all your essentials, including makeup, toiletries, snacks, and more. It's compact enough to fit into your purse or diaper bag, yet spacious enough to hold all your must-haves. \u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDimensions: L 22 x D 10 x H 18 cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little IA","offers":[{"title":"Default Title","offer_id":41857489076303,"sku":"MED-ZIP-POU","price":45.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/31_38a766f7-ac87-4ec8-8079-eb1fe6f837f6.png?v=1717668821"},{"product_id":"stuff-pouch","title":"Stuff Pouch","description":"\u003cp\u003eThis versatile pouch is perfect for storing all your essentials, including makeup, toiletries, snacks, and more. It's compact enough to fit into your purse or diaper bag, yet spacious enough to hold all your must-haves. \u003cspan style=\"color: #6896c1;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDimensions: L 22 x D 10 x H 18 cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little IA","offers":[{"title":"Default Title","offer_id":41857623490639,"sku":"STU-ZIP-POU","price":45.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/FlatLay_17_ef230222-0e9f-45e6-a9ab-17a7d116181f.png?v=1717668929"},{"product_id":"bamboo-hooded-baby-towel","title":"Bamboo Hooded Bath Towel","description":"\u003cp\u003e\u003cspan\u003eWrap your little one in luxury with our bamboo hooded bath towel. Soft, absorbent, and gentle on delicate skin, it’s perfect for keeping your child cosy and dry after bath time. Crafted from sustainable bamboo, it’s as kind to the planet as it is to your baby.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eDimensions: L 70 x W 100 cm\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little IA","offers":[{"title":"Pink Checkered","offer_id":45041495900239,"sku":"BAM-HOO-TOW-PIN","price":155.0,"currency_code":"AED","in_stock":true},{"title":"Blue Checkered","offer_id":45041495933007,"sku":"BAM-BAB-TOW-BLU","price":155.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/BambooTowel_P1.jpg?v=1773138607"},{"product_id":"olli-ella-cozy-dinkums-fox-fenix","title":"Cozy Dinkums Fox - Fenix","description":"\u003cp\u003e\u003cspan\u003eShhhh, Fenix Fox is fast asleep! How sweet is our snow-white sleeper of the forest?  Whether nestled in a cosy den or drifting through dreamland, Cozy Dinkum Fenix Fox brings warmth and coziness to every snuggle, lulling us into a world of peaceful rest.\u003c\/span\u003e\u003cspan style=\"color: rgb(104, 150, 193);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"646\" data-start=\"603\" data-section-id=\"7c2p6e\"\u003eSoft, plush exterior for gentle comfort\u003c\/li\u003e\n\u003cli data-end=\"698\" data-start=\"647\" data-section-id=\"c9rbj0\"\u003eLightly weighted and posable for a calming feel\u003c\/li\u003e\n\u003cli data-end=\"756\" data-start=\"699\" data-section-id=\"a32hjm\"\u003eEmbroidered details for a safe, child-friendly finish\u003c\/li\u003e\n\u003cli data-end=\"789\" data-start=\"757\" data-section-id=\"m5krj0\"\u003eMade with recycled materials\u003c\/li\u003e\n\u003cli data-end=\"868\" data-start=\"790\" data-section-id=\"1vsn9dd\"\u003eSuitable from birth (with supervision)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eDimensions: 32 cm tall and 8 cm wide at their belly\u003c\/span\u003e\u003c\/p\u003e","brand":"Olli Ella","offers":[{"title":"Default Title","offer_id":42785613348943,"sku":"OETCOZCOZ-BL-O","price":245.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/cozydinkumfox-fenix1-min_2000x-768x768_webp.jpg?v=1773380394"},{"product_id":"olli-ella-lullaby-dozy-dinkums-luna","title":"Lullaby Dozy Dinkums – Luna","description":"\u003cp\u003e\u003cspan data-contrast=\"none\"\u003eTwinkle, Twinkle Little Star, Lullaby Dozy Dinkums, here you are. With the same huggable, soft, comforting design as the most-loved Dozy Dinkums, Lullaby Luna comes with a little pompom on the end of their bonnet, which, when pulled, plays a sleepy tune.\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559738\":0,\"335559739\":0,\"335559740\":259}'\u003e \u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW207050688 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW207050688 BCX0\"\u003eBaby Luna is a special gift to welcome a newborn baby.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559738\":0,\"335559739\":0,\"335559740\":259}' class=\"EOP SCXW207050688 BCX0\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-section-id=\"1tfgwuz\" data-start=\"501\" data-end=\"551\"\u003ePull-string music box plays a soothing lullaby\u003c\/li\u003e\n\u003cli data-section-id=\"12x21ou\" data-start=\"552\" data-end=\"606\"\u003eSoft, plush body with gentle weighting for comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1p5w6ww\" data-start=\"607\" data-end=\"663\"\u003eEmbroidered details for a safe, baby-friendly finish\u003c\/li\u003e\n\u003cli data-section-id=\"19agqbw\" data-start=\"664\" data-end=\"707\"\u003ePosable design for cuddling and display\u003c\/li\u003e\n\u003cli data-section-id=\"17kbdu9\" data-start=\"708\" data-end=\"786\"\u003eSuitable from birth (with supervision)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559738\":0,\"335559739\":0,\"335559740\":259}'\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559738\":0,\"335559739\":0,\"335559740\":259}' class=\"EOP SCXW207050688 BCX0\"\u003eDimensions: Body - H 31 cm, Pull string - L 16 cm\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Olli Ella","offers":[{"title":"Default Title","offer_id":42785623048271,"sku":"OEKTOY-LDZ-LU-O","price":255.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/Lullaby-Dozy-Dinkum-Luna-5_2000x_1008529e-b090-4da3-91c9-c819e6b9bcb8.webp?v=1762968032"},{"product_id":"snugglebun-knitted-plush-toy","title":"SnuggleBun Knitted Toy","description":"\u003cp\u003eSay hello to SnuggleBun, the cuddliest bunny in the burrow! Crafted from ultra-soft, knitted fabric with a cosy, textured feel, this plush bunny is perfect for snuggles, playtime, or simply looking adorable on a nursery shelf. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDimensions: H 30 cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little IA","offers":[{"title":"Pink","offer_id":42788809670735,"sku":"PIN-CUD-TOY","price":145.0,"currency_code":"AED","in_stock":false},{"title":"Blue","offer_id":45022163337295,"sku":"BLU-CUD-TOY","price":145.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/Snuggle_bunnny_pink.png?v=1776076370"},{"product_id":"mark-designs-kids-adventure-journal","title":"My Travel Memories - Kids Adventure Journal","description":"\u003cp\u003eInspire young adventurers to record their journeys with this customisable travel journal! Featuring blank pages for writing, drawing, or scrapbooking, it's the perfect way for kids to capture memories from road trips, vacations, or weekend adventures. Personalise the cover with your child’s name to make it truly their own - fun, creative, and uniquely theirs.\u003c\/p\u003e\n\u003cp\u003eDimensions: W 15 x H 15 cm\u003c\/p\u003e","brand":"Mark Designs","offers":[{"title":"Default Title","offer_id":42818558754895,"sku":"MY-TRA-MEM-JOU","price":95.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/traveljournal2.jpg?v=1747114088"},{"product_id":"personalised-birdsong-sleeping-nest","title":"Birdsong Quilted Sleeping Nest","description":"\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eCreate a safe, soothing space for your baby with our GOTS-certified organic cotton sleeping nest. Lightly padded for gentle support, it is ideal for supervised rest or playtime and for lining a pram to create a cozy and snug feel, helping your little one sleep soundly at home or on-the-go.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003e\u003cem\u003e**Please note that product colours may vary slightly due to lighting and screen differences. These variations are not considered faults.\u003cbr\u003e\u003cbr\u003eDimensions:\u003cbr\u003eSleeping bag: 75 cm x 43 cm\u003cbr\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(161, 172, 125);\"\u003eWhy Parents Love it\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft, breathable fabric that’s gentle on your baby’s sensitive skin.\u003c\/li\u003e\n\u003cli\u003eEasy zipper design for quick and hassle-free changes.\u003c\/li\u003e\n\u003cli\u003ePerfect for both bedtime and pram use, providing on-the-go comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(104, 150, 193);\"\u003eNotice:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo not use if the child can climb in and out of the cradle.\u003c\/li\u003e\n\u003cli\u003eDo not use in combination with other bedding items.\u003c\/li\u003e\n\u003cli\u003eDo not use if the child's head can pass through the neckline once it is attached.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little IA","offers":[{"title":"Pink","offer_id":42825161211983,"sku":"BAB-NES-PIN","price":270.0,"currency_code":"AED","in_stock":true},{"title":"Blue","offer_id":42825161244751,"sku":"BAB-NES-BLU","price":270.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/Sleeping_nest_pink.png?v=1776075870"},{"product_id":"personalised-birdsong-quilted-pouch","title":"Birdsong Quilted Pouch","description":"\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eKeep baby’s essentials beautifully organised with our organic cotton pouch. Spacious yet compact, it is ideal for storing toiletries, medicines, diapers, wipes, and other essentials. A secure zip closure ensures essentials stay safe, whilst the soft, durable fabric makes it a stylish and practical companion on the go. Match it with our Multi-Purpose Eva Diaper Bag for the perfect look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003e\u003cem\u003e**Please note that product colours may vary slightly due to lighting and screen differences. These variations are not considered faults.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003e\u003cem\u003e\u003cbr\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eDimensions: 22 cm x 18 cm x 10 cm \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003e\u003cem\u003e\u003cbr\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(161, 172, 125);\"\u003eWhy Parents Love it\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from soft, durable organic cotton for everyday use.\u003c\/li\u003e\n\u003cli\u003eSpacious yet compact design fits easily into any diaper bag.\u003c\/li\u003e\n\u003cli\u003eLightweight and stylish - ideal for travel and on-the-go organisation.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little IA","offers":[{"title":"Pink","offer_id":42825168388175,"sku":"QUI-POU-PIN","price":135.0,"currency_code":"AED","in_stock":true},{"title":"Blue","offer_id":42825168420943,"sku":"QUI-POU-BLU","price":135.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/Pouchbagblue_2_dc87b9c3-3c0b-4113-9d85-d9258499aa6b.jpg?v=1773315008"},{"product_id":"personalised-multipurpose-eva-diaper-bag","title":"Multipurpose Eva Diaper Bag","description":"\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eThoughtfully crafted for modern parents, our versatile Eva Diaper Bag combines style, function, and convenience. 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