{"title":"Newborn Bestsellers","description":"\u003cp\u003e\u003cspan data-teams=\"true\"\u003eOur best-selling newborn essentials, chosen time and time again for their quality, safety and gentle, soft-touch organic fabrics.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"piece-of-you-diamond-initial-bracelet-for-children","title":"Diamond Initial Keepsake Bracelet","description":"\u003cp\u003eA delicate treasure to be cherished, the Diamond Initial Keepsake Bracelet by \u003cem data-start=\"261\" data-end=\"275\"\u003ePiece of You\u003c\/em\u003e beautifully balances sentiment and sparkle. Crafted with 2–4 cents of diamonds and available in Yellow, Rose, or White Gold, this timeless piece can be personalised with your chosen initial. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApprox. weight: 1.2 - 1.4 grams\u003c\/li\u003e\n\u003cli\u003eHeart: H 10mm\u003c\/li\u003e\n\u003cli\u003eDiamonds: 2 to 4 cents\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piece of You","offers":[{"title":"Rose","offer_id":40485234606159,"sku":"POY-BRA-ROS","price":2102.0,"currency_code":"AED","in_stock":true},{"title":"White","offer_id":44664057823311,"sku":"POY-BRA-WHI","price":2102.0,"currency_code":"AED","in_stock":true},{"title":"Yellow","offer_id":44664057856079,"sku":"POY-BRA-YEL","price":2102.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/bracelet.png?v=1773236683"},{"product_id":"piece-of-you-single-name-gold-necklace","title":"Single Name Gold Necklace","description":"\u003cp\u003eThe Name Necklace by \u003cem data-end=\"179\" data-start=\"165\"\u003ePiece of You\u003c\/em\u003e is a timeless keepsake, designed to be cherished today and passed down for generations. Available in classic 18-karat gold or adorned with 21–27 cents of sparkling diamonds, it offers the perfect balance of elegance and personal meaning. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eChain length: 17 inches with an additional hook of 15 inches\u003c\/li\u003e\n\u003cli\u003eApprox. weight: 2.2 - 2.5 grams\u003c\/li\u003e\n\u003cli data-end=\"600\" data-start=\"555\"\u003eDiamonds: 21 to 27 cents\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piece of You","offers":[{"title":"Classic Gold \/ Rose","offer_id":40486938214479,"sku":"POY-1NAM-GOLNEC-ROS","price":2697.0,"currency_code":"AED","in_stock":true},{"title":"Classic Gold \/ White","offer_id":44668070133839,"sku":"POY-1NAM-GOLNEC-WHI","price":2697.0,"currency_code":"AED","in_stock":true},{"title":"Classic Gold \/ Yellow","offer_id":44667912355919,"sku":"POY-1NAM-GOLNEC-YEL","price":2697.0,"currency_code":"AED","in_stock":true},{"title":"Diamond \/ Rose","offer_id":44693145485391,"sku":"POY-1NAM-DIANEC-ROS","price":4716.0,"currency_code":"AED","in_stock":true},{"title":"Diamond \/ White","offer_id":44693145518159,"sku":"POY-1NAM-DIANEC-WHI","price":4716.0,"currency_code":"AED","in_stock":true},{"title":"Diamond \/ Yellow","offer_id":44693145550927,"sku":"POY-1NAM-DIANEC-YEL","price":4716.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/products\/Dia_yellow.jpg?v=1773160219"},{"product_id":"piece-of-you-om-keepsake-baby-bracelet-18kt-gold","title":"OM Keepsake Baby Bracelet","description":"\u003cp\u003eThe perfect newborn gift, the OM Gold Bracelet by \u003cem data-end=\"174\" data-start=\"160\"\u003ePiece of You\u003c\/em\u003e is an exquisitely sentimental keepsake designed to be treasured for a lifetime. Thoughtfully crafted, this timeless piece is available in Yellow, Rose, and White Gold, with the option to choose a classic gold finish or crusted diamond detailing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApprox. weight: 1.2 - 1.5 grams.\u003c\/li\u003e\n\u003cli\u003eOM: H 9.5mm.\u003c\/li\u003e\n\u003cli\u003eChain: L 5.5\/6 inches.\u003c\/li\u003e\n\u003cli\u003eDiamonds: 8 to 9 cents.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piece of You","offers":[{"title":"Classic Gold \/ Rose","offer_id":40487013220431,"sku":"POY-OMGOL-BRA-ROS","price":1392.0,"currency_code":"AED","in_stock":true},{"title":"Classic Gold \/ White","offer_id":44664407851087,"sku":"POY-OMGOL-BRA-WHI","price":1392.0,"currency_code":"AED","in_stock":true},{"title":"Classic Gold \/ Yellow","offer_id":44664407883855,"sku":"POY-OMGOL-BRA-YEL","price":1392.0,"currency_code":"AED","in_stock":true},{"title":"Diamond \/ Rose","offer_id":44691726008399,"sku":"POY-OMDIA-BRA-ROS","price":2142.0,"currency_code":"AED","in_stock":true},{"title":"Diamond \/ White","offer_id":44691726041167,"sku":"POY-OMDIA-BRA-WHI","price":2142.0,"currency_code":"AED","in_stock":true},{"title":"Diamond \/ Yellow","offer_id":44691726073935,"sku":"POY-OMDIA-BRA-YEL","price":2142.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/Om.png?v=1773237761"},{"product_id":"personalised-organic-cotton-bunny-sleepsuit","title":"Bunny Smart-Zip Sleepsuit","description":"\u003cp\u003eOur Bunny Smart-Zip Sleepsuit is made from the softest GOTS organic cotton, perfect for delicate baby skin. With a two-way zip and safety tab, it ensures easy nappy changes while providing comfort, grip, and softness. Complete the look with the matching bib, hat, blanket, and pouch!\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(161, 172, 125);\"\u003eWhy Parents Love It\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003emade from 100% GOTS-certified organic cotton\u003c\/li\u003e\n\u003cli\u003efeatures a two-way zip with safety cover\u003c\/li\u003e\n\u003cli\u003eclosed feet with protective foot grips\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little IA","offers":[{"title":"0 - 3 M","offer_id":40757596618831,"sku":"BUN-CLRD-SLPSUIT-0\/3M","price":165.0,"currency_code":"AED","in_stock":true},{"title":"3 - 6 M","offer_id":40757596651599,"sku":"BUN-CLRD-SLPSUIT-3\/6M","price":165.0,"currency_code":"AED","in_stock":true},{"title":"6 - 9 M","offer_id":40757596684367,"sku":"BUN-CLRD-SLPSUIT-6\/9M","price":165.0,"currency_code":"AED","in_stock":true},{"title":"9 - 12 M","offer_id":40757596717135,"sku":"BUN-CLRD-SLPSUIT-9\/12M","price":165.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/bunny_sleepsuit.png?v=1776076035"},{"product_id":"personalised-organic-cotton-teddy-sleepsuit","title":"Teddy Smart-Zip Sleepsuit","description":"\u003cp\u003eOur Personalised Teddy Smart-Zip Sleepsuit is made from the softest GOTS organic cotton, perfect for delicate baby skin. With a two-way zip and safety tab, it ensures easy nappy changes while providing comfort, grip, and softness. Complete the look with the matching bib, hat, blanket, and pouch!\u003cem style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(161, 172, 125);\"\u003eWhy Parents Love it\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003emade from GOTS-certified organic cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003etwo-way zip closure for easy access \u0026amp; seamless nappy change\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eclosed feet with protective foot grips\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little IA","offers":[{"title":"0 - 3 M","offer_id":40789819654223,"sku":"TED-CLRD-SLPSUIT-0\/3M","price":165.0,"currency_code":"AED","in_stock":true},{"title":"3 - 6 M","offer_id":40789819686991,"sku":"TED-CLRD-SLPSUIT-3\/6M","price":165.0,"currency_code":"AED","in_stock":true},{"title":"6 - 9 M","offer_id":40789819719759,"sku":"TED-CLRD-SLPSUIT-6\/9M","price":165.0,"currency_code":"AED","in_stock":true},{"title":"9 - 12 M","offer_id":40789819752527,"sku":"TED-CLRD-SLPSUIT-9\/12M","price":165.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/teddy_sleepsuit.png?v=1776075987"},{"product_id":"personalised-3-piece-organic-cotton-bunny-set","title":"3-Piece Bunny Smart-Zip Gift Set","description":"\u003cp\u003eThis 3-piece Organic Cotton Bunny Set is the perfect starter kit for any baby, featuring our bestselling Smart-Zip sleepsuit and two other essentials. Made from buttery-soft organic cotton, it keeps your little one cosy while offering a personalised touch with their name stitched on. Ideal for any occasion!\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Actual colour may vary slightly, due to different device screen settings, the lighting in the installation location, slight differences in product finishes over time and other factors.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(161, 172, 125);\"\u003eWhy Parents Love It\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade with soft, breathable, and hypoallergenic organic cotton fabrics.\u003c\/li\u003e\n\u003cli\u003eThe set includes a sleepsuit with matching bib and hat.\u003c\/li\u003e\n\u003cli\u003eMakes the perfect baby shower gift or coming-home outfit.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little IA","offers":[{"title":"0 - 3 M","offer_id":40802788376655,"sku":"3PC-BUN-SET-0\/3M","price":220.0,"currency_code":"AED","in_stock":true},{"title":"3 - 6 M","offer_id":40802788409423,"sku":"3PC-BUN-SET-3\/6M","price":220.0,"currency_code":"AED","in_stock":true},{"title":"6 - 9 M","offer_id":40802788442191,"sku":"3PC-BUN-SET-6\/9M","price":220.0,"currency_code":"AED","in_stock":true},{"title":"9 - 12 M","offer_id":40802788474959,"sku":"3PC-BUN-SET-9\/12M","price":220.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/FlatLay_9_e8c56529-e0ae-43d0-aef3-aa3386a21dc4.png?v=1706686532"},{"product_id":"the-bunny-essentials-4-pc-gift-set","title":"The Bunny Essentials Gift Set","description":"\u003cdiv\u003e\n\u003cp\u003eIntroducing the Bunny Essentials 4-Pc Set, a beautiful blend of comfort, style, and function. This thoughtfully curated set includes a sleepsuit, bib, hat, and pouch, all made from 100% premium organic cotton. Soft, breathable, and hypoallergenic, each piece is gentle on delicate skin. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e*\u003cem\u003eActual colour may vary slightly, due to different device screen settings, the lighting in the installation location, slight differences in product finishes over time, and other factors.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe set includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBunny Quilted Pouch\u003c\/li\u003e\n\u003cli\u003eBunny Smart Zip Sleepsuit with matching bib and hat\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Little IA","offers":[{"title":"0 - 3 M","offer_id":40821203828815,"sku":"4PC-BUN-ESS-GFT-SET-0\/3M","price":360.0,"currency_code":"AED","in_stock":true},{"title":"3 - 6 M","offer_id":40821203861583,"sku":"4PC-BUN-ESS-GFT-SET-3\/6M","price":360.0,"currency_code":"AED","in_stock":true},{"title":"6 - 9 M","offer_id":40821203894351,"sku":"4PC-BUN-ESS-GFT-SET-6\/9M","price":360.0,"currency_code":"AED","in_stock":true},{"title":"9 - 12 M","offer_id":40821203927119,"sku":"4PC-BUN-ESS-GFT-SET-9\/12M","price":360.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/7_fe7b321d-c167-4b59-8c8f-c6616149e00c.jpg?v=1696830802"},{"product_id":"the-teddy-essentials-4-pc-gift-set","title":"The Teddy Essentials Gift Set","description":"\u003cp\u003e\u003cspan\u003eIntroducing the Teddy Essentials 4-Pc Set, a charming blend of comfort and style for your little one. Featuring a sleepsuit, bib, hat, and pouch, each piece is made from 100% premium organic cotton that’s soft, breathable, and gentle on delicate skin. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe set includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTeddy Quilted Pouch\u003c\/li\u003e\n\u003cli\u003eTeddy Smart Zip Sleepsuit with matching bib and hat.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Little IA","offers":[{"title":"0 - 3 M","offer_id":40821586460751,"sku":"4PC-TED-ESS-GFT-SET-0\/3M","price":360.0,"currency_code":"AED","in_stock":true},{"title":"3 - 6 M","offer_id":40821586493519,"sku":"4PC-TED-ESS-GFT-SET-3\/6M","price":360.0,"currency_code":"AED","in_stock":true},{"title":"6 - 9 M","offer_id":40821586526287,"sku":"4PC-TED-ESS-GFT-SET-6\/9M","price":360.0,"currency_code":"AED","in_stock":true},{"title":"9 - 12 M","offer_id":40821586559055,"sku":"4PC-TED-ESS-GFT-SET-9\/12M","price":360.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/9.jpg?v=1696839815"},{"product_id":"luna-loves-embellished-heart-greeting-baby-girl","title":"Embellished Heart Greeting Card - Baby Girl","description":"\u003cp\u003e\u003cspan\u003eEmbrace the precious arrival with Embellished Heart Baby Card by Luna Loves, a tender testament to love and new beginnings. Adorned with intricately designed hearts, this card exudes warmth and affection. \u003c\/span\u003e\u003cspan style=\"color: #6896c1;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDimensions: A6 size card, 15 x 10.5 cm\u003c\/li\u003e\n\u003cli\u003ePlease handle with care - keep out of reach of children under 3 years old\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Luna Loves","offers":[{"title":"Default Title","offer_id":40996647403599,"sku":"LL-HEA-CAR-GRL","price":55.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/LittleIABabyGirlHeartCard_1.jpg?v=1702549537"},{"product_id":"bamboo-hooded-baby-towel","title":"Bamboo Hooded Bath Towel","description":"\u003cp\u003e\u003cspan\u003eWrap your little one in luxury with our bamboo hooded bath towel. Soft, absorbent, and gentle on delicate skin, it’s perfect for keeping your child cosy and dry after bath time. Crafted from sustainable bamboo, it’s as kind to the planet as it is to your baby.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eDimensions: L 70 x W 100 cm\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little IA","offers":[{"title":"Pink Checkered","offer_id":45041495900239,"sku":"BAM-HOO-TOW-PIN","price":155.0,"currency_code":"AED","in_stock":true},{"title":"Blue Checkered","offer_id":45041495933007,"sku":"BAM-BAB-TOW-BLU","price":155.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/BambooTowel_P1.jpg?v=1773138607"},{"product_id":"olli-ella-cozy-dinkums-fox-fenix","title":"Cozy Dinkums Fox - Fenix","description":"\u003cp\u003e\u003cspan\u003eShhhh, Fenix Fox is fast asleep! How sweet is our snow-white sleeper of the forest?  Whether nestled in a cosy den or drifting through dreamland, Cozy Dinkum Fenix Fox brings warmth and coziness to every snuggle, lulling us into a world of peaceful rest.\u003c\/span\u003e\u003cspan style=\"color: rgb(104, 150, 193);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"646\" data-start=\"603\" data-section-id=\"7c2p6e\"\u003eSoft, plush exterior for gentle comfort\u003c\/li\u003e\n\u003cli data-end=\"698\" data-start=\"647\" data-section-id=\"c9rbj0\"\u003eLightly weighted and posable for a calming feel\u003c\/li\u003e\n\u003cli data-end=\"756\" data-start=\"699\" data-section-id=\"a32hjm\"\u003eEmbroidered details for a safe, child-friendly finish\u003c\/li\u003e\n\u003cli data-end=\"789\" data-start=\"757\" data-section-id=\"m5krj0\"\u003eMade with recycled materials\u003c\/li\u003e\n\u003cli data-end=\"868\" data-start=\"790\" data-section-id=\"1vsn9dd\"\u003eSuitable from birth (with supervision)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eDimensions: 32 cm tall and 8 cm wide at their belly\u003c\/span\u003e\u003c\/p\u003e","brand":"Olli Ella","offers":[{"title":"Default Title","offer_id":42785613348943,"sku":"OETCOZCOZ-BL-O","price":245.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/cozydinkumfox-fenix1-min_2000x-768x768_webp.jpg?v=1773380394"},{"product_id":"olli-ella-lullaby-dozy-dinkums-luna","title":"Lullaby Dozy Dinkums – Luna","description":"\u003cp\u003e\u003cspan data-contrast=\"none\"\u003eTwinkle, Twinkle Little Star, Lullaby Dozy Dinkums, here you are. With the same huggable, soft, comforting design as the most-loved Dozy Dinkums, Lullaby Luna comes with a little pompom on the end of their bonnet, which, when pulled, plays a sleepy tune.\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559738\":0,\"335559739\":0,\"335559740\":259}'\u003e \u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW207050688 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW207050688 BCX0\"\u003eBaby Luna is a special gift to welcome a newborn baby.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559738\":0,\"335559739\":0,\"335559740\":259}' class=\"EOP SCXW207050688 BCX0\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-section-id=\"1tfgwuz\" data-start=\"501\" data-end=\"551\"\u003ePull-string music box plays a soothing lullaby\u003c\/li\u003e\n\u003cli data-section-id=\"12x21ou\" data-start=\"552\" data-end=\"606\"\u003eSoft, plush body with gentle weighting for comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1p5w6ww\" data-start=\"607\" data-end=\"663\"\u003eEmbroidered details for a safe, baby-friendly finish\u003c\/li\u003e\n\u003cli data-section-id=\"19agqbw\" data-start=\"664\" data-end=\"707\"\u003ePosable design for cuddling and display\u003c\/li\u003e\n\u003cli data-section-id=\"17kbdu9\" data-start=\"708\" data-end=\"786\"\u003eSuitable from birth (with supervision)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559738\":0,\"335559739\":0,\"335559740\":259}'\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559738\":0,\"335559739\":0,\"335559740\":259}' class=\"EOP SCXW207050688 BCX0\"\u003eDimensions: Body - H 31 cm, Pull string - L 16 cm\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Olli Ella","offers":[{"title":"Default Title","offer_id":42785623048271,"sku":"OEKTOY-LDZ-LU-O","price":255.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/Lullaby-Dozy-Dinkum-Luna-5_2000x_1008529e-b090-4da3-91c9-c819e6b9bcb8.webp?v=1762968032"},{"product_id":"personalised-birdsong-sleepsuit","title":"Birdsong Smart-Zip Sleepsuit","description":"\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eOur Sleepsuit is a timeless essential that embodies a perfect balance of luxury, safety, and sustainability. Crafted from the finest GOTS-certified organic cotton, this product is gentle on sensitive skin while ensuring breathability and all-day comfort. Its two-way zipper, complete with a protective safety tab, allows for effortless dressing and quick changes, while non-slip foot grips provide extra stability for little explorers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003e**Please note that product colours may vary slightly due to lighting and screen differences. These variations are not considered faults.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(161, 172, 125);\"\u003eWhy Parents Love it\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMade from GOTS-certified 100% organic cotton.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTwo-way zip closure for easy access \u0026amp; seamless nappy change.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClosed feet with protective foot grips.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little IA","offers":[{"title":"Pink \/ 0 - 3 M","offer_id":42788974264399,"sku":"BIR-SLE-PIN-03M","price":180.0,"currency_code":"AED","in_stock":true},{"title":"Pink \/ 3 - 6 M","offer_id":42788974297167,"sku":"BIR-SLE-PIN-36M","price":180.0,"currency_code":"AED","in_stock":true},{"title":"Pink \/ 6 - 9 M","offer_id":42788974329935,"sku":"BIR-SLE-PIN-69M","price":180.0,"currency_code":"AED","in_stock":false},{"title":"Pink \/ 9 - 12 M","offer_id":42788974362703,"sku":"BIR-SLE-PIN-912M","price":180.0,"currency_code":"AED","in_stock":true},{"title":"Blue \/ 0 - 3 M","offer_id":42820936335439,"sku":"BIR-SLE-BLU-03M","price":180.0,"currency_code":"AED","in_stock":true},{"title":"Blue \/ 3 - 6 M","offer_id":42820936368207,"sku":"BIR-SLE-BLU-36M","price":180.0,"currency_code":"AED","in_stock":true},{"title":"Blue \/ 6 - 9 M","offer_id":42820936400975,"sku":"BIR-SLE-BLU-69M","price":180.0,"currency_code":"AED","in_stock":false},{"title":"Blue \/ 9 - 12 M","offer_id":42820936433743,"sku":"BIR-SLE-BLU-912M","price":180.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/Burdsong_pink_sleepsuit.png?v=1776075783"},{"product_id":"personalised-birdsong-muslin-swaddle","title":"Birdsong Muslin Swaddle","description":"\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eWrap your little one in the purest comfort with our GOTS-certified organic cotton muslin swaddle - a must-have for every newborn. Light as a feather yet wonderfully cosy, it is generously sized for swaddling, nursing, stroller shade, or tummy time. Its versatility makes it an everyday essential.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003e\u003cem\u003e**Please note that product colours may vary slightly due to lighting and screen differences. These variations are not considered faults.\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003eDimensions:\u003cbr\u003eSwaddle: 112 cm x 112 cm\u003cem\u003e\u003cbr\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(161, 172, 125);\"\u003eWhy Parents Love it\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from eco-friendly, chemical-free, GOTS-certified organic cotton.\u003c\/li\u003e\n\u003cli\u003eGenerously sized for versatile use - swaddle, blanket, or cover.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little IA","offers":[{"title":"Pink","offer_id":42825115467855,"sku":"MUS-SWA-PIN","price":95.0,"currency_code":"AED","in_stock":true},{"title":"Blue","offer_id":42825115598927,"sku":"MUS-SWA-BLU","price":95.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/Muslinswaddleblue_1_d0d5560c-a84a-4a0c-a891-6a975636dc82.jpg?v=1749024769"},{"product_id":"birdsong-ruffle-baby-blanket","title":"Birdsong Ruffle Baby Blanket","description":"\u003cp\u003eThe Birdsong Ruffle Baby Blanket is designed to bring softness and warmth to everyday moments. Crafted in breathable fabric with delicate ruffle edging, it offers a refined layer of comfort for naps, outings, and quiet routines.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003e\u003cem\u003e*Please note that product colours may vary slightly due to lighting and screen differences. These variations are not considered faults.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-section-id=\"1oi4fd2\" data-start=\"708\" data-end=\"759\"\u003eSoft and breathable fabric for everyday comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1erj4u\" data-start=\"760\" data-end=\"810\"\u003eDelicate ruffle detailing for a refined finish\u003c\/li\u003e\n\u003cli data-section-id=\"1awrtf2\" data-start=\"811\" data-end=\"855\"\u003eGentle on delicate newborn and baby skin\u003c\/li\u003e\n\u003cli data-section-id=\"ga2pu\" data-start=\"856\" data-end=\"898\"\u003eLightweight and versatile for layering\u003c\/li\u003e\n\u003cli data-section-id=\"11iqmo\" data-start=\"899\" data-end=\"942\"\u003eSuitable for naps, pram use, and travel\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eDimensions: H 100 x W 80 cm\u003cem\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Little IA","offers":[{"title":"Pink","offer_id":42825139814479,"sku":"RUF-BLA-PIN","price":230.0,"currency_code":"AED","in_stock":true},{"title":"Blue","offer_id":42825139847247,"sku":"RUF-BLA-BLU","price":230.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/BlanketAdam_1_3f3a471f-f56d-472e-a37d-c4a3c3fbe2a3.jpg?v=1773378674"},{"product_id":"personalised-birdsong-sleeping-nest","title":"Birdsong Quilted Sleeping Nest","description":"\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eCreate a safe, soothing space for your baby with our GOTS-certified organic cotton sleeping nest. 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These variations are not considered faults.\u003cbr\u003e\u003cbr\u003eDimensions:\u003cbr\u003eSleeping bag: 75 cm x 43 cm\u003cbr\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(161, 172, 125);\"\u003eWhy Parents Love it\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft, breathable fabric that’s gentle on your baby’s sensitive skin.\u003c\/li\u003e\n\u003cli\u003eEasy zipper design for quick and hassle-free changes.\u003c\/li\u003e\n\u003cli\u003ePerfect for both bedtime and pram use, providing on-the-go comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(104, 150, 193);\"\u003eNotice:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo not use if the child can climb in and out of the cradle.\u003c\/li\u003e\n\u003cli\u003eDo not use in combination with other bedding items.\u003c\/li\u003e\n\u003cli\u003eDo not use if the child's head can pass through the neckline once it is attached.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little IA","offers":[{"title":"Pink","offer_id":42825161211983,"sku":"BAB-NES-PIN","price":270.0,"currency_code":"AED","in_stock":true},{"title":"Blue","offer_id":42825161244751,"sku":"BAB-NES-BLU","price":270.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/Sleeping_nest_pink.png?v=1776075870"},{"product_id":"personalised-birdsong-quilted-pouch","title":"Birdsong Quilted Pouch","description":"\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eKeep baby’s essentials beautifully organised with our organic cotton pouch. 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These variations are not considered faults.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003e\u003cem\u003e\u003cbr\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eDimensions: 22 cm x 18 cm x 10 cm \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003e\u003cem\u003e\u003cbr\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(161, 172, 125);\"\u003eWhy Parents Love it\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from soft, durable organic cotton for everyday use.\u003c\/li\u003e\n\u003cli\u003eSpacious yet compact design fits easily into any diaper bag.\u003c\/li\u003e\n\u003cli\u003eLightweight and stylish - ideal for travel and on-the-go organisation.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little IA","offers":[{"title":"Pink","offer_id":42825168388175,"sku":"QUI-POU-PIN","price":135.0,"currency_code":"AED","in_stock":true},{"title":"Blue","offer_id":42825168420943,"sku":"QUI-POU-BLU","price":135.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/Pouchbagblue_2_dc87b9c3-3c0b-4113-9d85-d9258499aa6b.jpg?v=1773315008"},{"product_id":"birdsong-hospital-essentials-3piece-gift-set","title":"Birdsong Hospital Essentials Gift Set","description":"\u003cp\u003eCelebrate baby’s arrival with our Birdsong Hospital Essentials 3-Piece Set. 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These variations are not considered faults.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(161, 172, 125);\"\u003eWhy Parents Love it\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from GOTS-certified organic cotton for a soft, skin-friendly feel.\u003c\/li\u003e\n\u003cli\u003eThoughtfully designed for comfort, style, and practicality.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little IA","offers":[{"title":"Pink \/ 0 - 3 M","offer_id":42825187131471,"sku":"HOS-GIF-SET-PIN-03M","price":225.0,"currency_code":"AED","in_stock":true},{"title":"Pink \/ 3 - 6 M","offer_id":42825187164239,"sku":"HOS-GIF-SET-PIN-36M","price":225.0,"currency_code":"AED","in_stock":true},{"title":"Pink \/ 6 - 9 M","offer_id":42825187197007,"sku":"HOS-GIF-SET-PIN-69M","price":225.0,"currency_code":"AED","in_stock":false},{"title":"Pink \/ 9 - 12 M","offer_id":42825187229775,"sku":"HOS-GIF-SET-PIN-912M","price":225.0,"currency_code":"AED","in_stock":true},{"title":"Blue \/ 0 - 3 M","offer_id":42825187262543,"sku":"HOS-GIF-SET-BLU-03M","price":225.0,"currency_code":"AED","in_stock":true},{"title":"Blue \/ 3 - 6 M","offer_id":42825187295311,"sku":"HOS-GIF-SET-BLU-36M","price":225.0,"currency_code":"AED","in_stock":true},{"title":"Blue \/ 6 - 9 M","offer_id":42825187328079,"sku":"HOS-GIF-SET-BLU-69M","price":225.0,"currency_code":"AED","in_stock":false},{"title":"Blue \/ 9 - 12 M","offer_id":42825187360847,"sku":"HOS-GIF-SET-BLU-912M","price":225.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/Birdsong_Blue_3_piece_set_2c1bb016-1dc2-418e-8185-f9d2ba14f233.png?v=1778574935"},{"product_id":"birdsong-welcome-baby-4piece-gift-set","title":"Birdsong Welcome Baby Gift Set","description":"\u003cp data-end=\"345\" data-start=\"76\"\u003eWrap your little one in the soft charm of our\u003cem\u003e \u003c\/em\u003eBirdsong design with this beautifully curated Welcome Baby 4-Piece Set. 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Made from GOTS-certified organic cotton and available with personalisation, it's perfect for baby showers, new arrivals, or special milestones.\u003cbr\u003e\u003cbr\u003eDimensions:\u003cbr\u003eBlanket: H 100 x W 80 cm\u003cbr\u003ePouch: L 22 cm x H 18 cm x D 10 cm\u003cbr\u003eSwaddle: 112 cm x 112 cm\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(104, 150, 193);\"\u003ePRODUCT FEATURES:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThoughtfully curated set with 6 coordinated pieces for everyday baby comfort and care.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMade from soft, breathable cotton that's safe and soothing for delicate skin.\u003c\/li\u003e\n\u003cli data-start=\"593\" data-end=\"702\"\u003eEach piece features a coordinated print for a charming, cohesive look.\u003c\/li\u003e\n\u003cli data-start=\"704\" data-end=\"826\"\u003eHandy pouch keeps everything organised - great for travel or nursery storage.\u003c\/li\u003e\n\u003cli data-start=\"704\" data-end=\"826\"\u003eIncludes versatile items like a muslin swaddle and blanket for feeding, napping, or cuddling. \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little IA","offers":[{"title":"Pink \/ 0 - 3 M","offer_id":42828112068687,"sku":"6PC-LUX-SET-PIN-03M","price":549.0,"currency_code":"AED","in_stock":true},{"title":"Pink \/ 3 - 6 M","offer_id":42828112101455,"sku":"6PC-LUX-SET-PIN-36M","price":549.0,"currency_code":"AED","in_stock":true},{"title":"Pink \/ 6 - 9 M","offer_id":42828112134223,"sku":"6PC-LUX-SET-PIN-69M","price":549.0,"currency_code":"AED","in_stock":false},{"title":"Pink \/ 9 - 12 M","offer_id":42828112166991,"sku":"6PC-LUX-SET-PIN-912M","price":549.0,"currency_code":"AED","in_stock":true},{"title":"Blue \/ 0 - 3 M","offer_id":42828112199759,"sku":"6PC-LUX-SET-BLU-03M","price":549.0,"currency_code":"AED","in_stock":true},{"title":"Blue \/ 3 - 6 M","offer_id":42828112232527,"sku":"6PC-LUX-SET-BLU-36M","price":549.0,"currency_code":"AED","in_stock":true},{"title":"Blue \/ 6 - 9 M","offer_id":42828112265295,"sku":"6PC-LUX-SET-BLU-69M","price":549.0,"currency_code":"AED","in_stock":false},{"title":"Blue \/ 9 - 12 M","offer_id":42828112298063,"sku":"6PC-LUX-SET-BLU-912M","price":549.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/Birdsong_Pink_6_Piece_set_25ebacbd-b0cf-4e54-a474-212e3f4a55ef.png?v=1778574938"},{"product_id":"birdsong-welcome-home-baby-7-piece-deluxe-set","title":"Birdsong Welcome Home Baby Deluxe Gift Set","description":"\u003cp\u003eWrap your little one in comfort and charm with the Birdsong Welcome Home Baby Deluxe Set - a thoughtfully curated 7-piece bundle featuring everything needed for those precious early days. 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These variations are not considered faults.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(161, 172, 125);\"\u003eWhy Parents Love it\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMade from GOTS-certified organic cotton.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eSoft, breathable, and gentle on sensitive skin.\u003c\/li\u003e\n\u003cli\u003eComfortable fit for a restful night’s sleep.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little IA","offers":[{"title":"Pink \/ 1 - 2 Y","offer_id":42828916949071,"sku":"KID-PYJ-PIN-12Y","price":190.0,"currency_code":"AED","in_stock":true},{"title":"Pink \/ 2 - 3 Y","offer_id":42828963512399,"sku":"KID-PYJ-PIN-23Y","price":190.0,"currency_code":"AED","in_stock":true},{"title":"Pink \/ 3 - 4 Y","offer_id":42828963545167,"sku":"KID-PYJ-PIN-34Y","price":190.0,"currency_code":"AED","in_stock":true},{"title":"Pink \/ 4 - 5 Y","offer_id":42828963577935,"sku":"KID-PYJ-PIN-45Y","price":190.0,"currency_code":"AED","in_stock":true},{"title":"Pink \/ 5 - 6 Y","offer_id":42828963610703,"sku":"KID-PYJ-PIN-56Y","price":190.0,"currency_code":"AED","in_stock":true},{"title":"Pink \/ 6 - 7 Y","offer_id":42828963643471,"sku":"KID-PYJ-PIN-67Y","price":190.0,"currency_code":"AED","in_stock":true},{"title":"Pink \/ 7 - 8 Y","offer_id":42828963676239,"sku":"KID-PYJ-PIN-78Y","price":190.0,"currency_code":"AED","in_stock":true},{"title":"Blue \/ 1 - 2 Y","offer_id":42828917080143,"sku":"KID-PYJ-BLU-12Y","price":190.0,"currency_code":"AED","in_stock":true},{"title":"Blue \/ 2 - 3 Y","offer_id":42828963709007,"sku":"KID-PYJ-BLU-23Y","price":190.0,"currency_code":"AED","in_stock":true},{"title":"Blue \/ 3 - 4 Y","offer_id":42828963741775,"sku":"KID-PYJ-BLU-34Y","price":190.0,"currency_code":"AED","in_stock":true},{"title":"Blue \/ 4 - 5 Y","offer_id":42828963774543,"sku":"KID-PYJ-BLU-45Y","price":190.0,"currency_code":"AED","in_stock":true},{"title":"Blue \/ 5 - 6 Y","offer_id":42828963807311,"sku":"KID-PYJ-BLU-56Y","price":190.0,"currency_code":"AED","in_stock":true},{"title":"Blue \/ 6 - 7 Y","offer_id":42828963840079,"sku":"KID-PYJ-BLU-67Y","price":190.0,"currency_code":"AED","in_stock":true},{"title":"Blue \/ 7 - 8 Y","offer_id":42828963872847,"sku":"KID-PYJ-BLU-78Y","price":190.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/3240\/7375\/files\/bluekidPJ_94bd0dc9-c1e1-489f-94a7-03e088760d41.jpg?v=1773314964"},{"product_id":"personalised-multipurpose-eva-diaper-bag","title":"Multipurpose Eva Diaper Bag","description":"\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eThoughtfully crafted for modern parents, our versatile Eva Diaper Bag combines style, function, and convenience. 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